“Without the customer, a business would fail.” Right? So why isn’t customer service at the forefront of most of our business decisions? Don’t get us wrong, we don’t advocate for the misused colloquialism, “The customer is always right,” because THAT’S not always true; but, the relationship between you and your customers should be held in high priority. Join us this week to find out the 7 Principles of Customer Service and other ways to build your relationship with your customers!

“Success is not final; failure is not fatal: it’s the courage to continue that counts” -Winston Churchill

Read that again, “Failure is not fatal.” We often find ourselves avoiding challenging situations because we would rather not try at all then be labeled a “failure.” But failure is just a word; it doesn't define us. In reality, it's the mindset that we uphold in the face of failure that defines us. In this episode, we will cover what failure really is, what it looks like in a leadership setting, and what you can do to overcome the fear of failure.

When you give a little more than you take, you open your world and your business to new opportunities. Different perspectives, different ideas, and a revitalized sense of appreciation sprout from the seeds of giving back to the community in which your business serves. Chris Williams, Founder and Managing Director at Aginto, joins us this week to cover giving back through business!

God designed us and called us to rest. In the Old Testament, we see God’s pattern of working and then resting, "And on the seventh day God finished his work that he had done, and he rested on the seventh day from all his work that he had done” (Genesis 2:7).

Because we are created in God's image, shouldn't we pay attention to His work-rest pattern? Find out how incorporating more and better-quality rest, via sabbaticals, into your professional life can keep your health, your mind, and your business on track for years to come!

Conflict is a natural part of life. We experience it in day-to-day interactions with friends, family, and increasingly in the workplace. As businesses grow and become more and more diverse, the natural occurrence of conflict grows as well. So how do we combat this? Find out now!

Over time, we have become accustomed to using the word “Accountability” to define ownership over something, especially in situations when something goes wrong or poorly. As a result, the meaning has shifted to incorporate negative connotations like commitment, stress, and even fear; but it doesn’t have to be this way.

Accountability thrives in a culture where it is okay to fail and to ask for help. Accountability and commitment to the entire process, rather than just the outcome, is a pivotal part of your team’s success.

Tune in to find out how to break free from the mold and create a culture of accountability today!

Did you know that 10% of startup companies fail within the first year of business? And 70% fail between years two through five? So what makes a startup successful? That's what Mike Thackrey, founder of Fieldstone Landscaping, and now owner of Vine IT & Cyber Security, is here to talk about today. From start to finish Mike has seen his business concepts grow from seedlings of thought to luscious groves of success. Get Mike's perspective here, it’s a podcast you don’t want to miss!

“Business is always personal” -Michael Scott

Whether you are a fan of The Office or not, there is no denying the truth behind this sentiment. Our lives and our jobs are often intimately involved, meaning that difficult tasks, like firing, quickly become even more difficult. The important part is that we prepare and create processes for these events so they can be handled in the best way possible. Join us this week to find how!

If you could donate to charity in a more tax-efficient way, would you? On this week's podcast, you can find out how, as talk with David Parsley, Senior Relationship Manager, at the National Christian Foundation. David has been nurturing, serving, and working with business owners for over 13 years now, guiding them down their journey into charitable business, and is here to share his advice!

A 2021 Pew Research Center survey revealed that amidst the Covid-19 recovery, 66% of the unemployed have “seriously considered” a career change. As job growth continues to stall and worker shortages grow, it’s more important than ever to understand how to attract and retain talent. Join us this week as we cover hiring best practices and processes!

Franchisees are often the ultimate small business owners with 75% of franchise owners having fewer than 20 employees. Today we partner with Shawna Hicks-Cranston, owner of PostNet of Lakewood Ranch, to bring you the low down on franchise systems.

In many cases, your customers may be more involved with your products than you are. Wouldn't it make sense to get a feel for their perceptions? Join self-described "start-up guy" John Blake as he shares his expertise on shaping the customer journey.

Our dynamic duo Devin Dash and Cameron Earhart talk sales this week, bringing you the low down on effective communication and sales strategies. These two tackle everything from common sales mishaps, to setting up the best long-term relationships with prospective clients. You don’t want to miss this!

This week we are throwing it back to an episode we released five years ago, Delivering Blue Collar Value. Pricing and selling value are common topics among white-collar professionals like CPAs and attorneys. But do roofers and AC repair companies follow the same labor value theories? Tune in to find out!

Two weeks ago, we discussed the difference between managers and leaders. Today, we want to expand on that by introducing you to our leadership affirmations. When we work with clients, we help them establish a leadership team, and these affirmations serve as a prerequisite for a spot on that team. Listen in to find out why!

Jag Grewal of Ian Black Real Estate joins us to talk about the subtleties of commercial real estate. Whether you are actively looking for a new place to do business, passively browsing, or are just interested in the market, Jag covers it all!

We often use the terms “leadership” and “management” interchangeably…but should we? In this week’s podcast, we will cover the distinct differences between managers and leaders and help you discover the nuanced leadership skill set that will take your business to the next level.

What does it take to be a Collaborative CEO? Is it something you are born with? Something you adopt? Something you aspire to be? Find out, as John Goda, CEO of RTI Insurance, tells the tale of how his role changed from Chief Executive Officer to Chief Enthusiasm Officer, and what it did for his life and for his business.

Our Founder and fearless leader Joey Brannon had the opportunity to speak at this year’s Florida Institute of Certified Public Accountants CFO & Controller Conference, and we are sharing the recording! Follow along as Joey covers Leadership vs. Management, Competitive Advantage, Strategy, and so much more!

With Saint Patrick’s day being just around the corner, it only seems fair that we give you a podcast filled with legends, magic, and luck! This week we would like to introduce you to David Yohn and Jamie Dunnam, the unicorns of successful 50:50 partnerships. Listen in to see how these two have made it work for over 20 years and you might find a pot of gold at the end of this podcast rainbow!

Last week we covered the relational drive in the reach ecosystem which describes the degree to which an individual engages emotionally in everyday circumstances. This week, we take a look at achievement drive and delve into the intensity in which one approaches goals. Find out if you are more: (1) Measured or Intense; (2) Assertive or Reflective; (3) Bold or Cautious; (4) Adaptable or Flexible; (5) Analytical or intuitive. Let us know after the show by clicking on the review button below!

REACH: The Insights to Know and the Resources to Grow

Join us this week as we cover what we consider one of the most valuable tools in our tool belt. Not only will you leave with a greater understanding of who you are and why you may react to things the way you do, but also with a greater understanding of how to relate to people who don’t react as you do. You don’t want to miss this!

Here at Axiom, we hold the teachings and ideas that formulate this chapter close to our hearts. Small businesses growing with purpose often change the world in more lasting and meaningful ways than any church program, nonprofit, government institution, social club, volunteer group, or grassroots movement. So as you turn the pages and our final chapter comes to a close, we challenge you to leave with lasting intentions; grow your mission, not your business.

Chapter 9 is all about strategy! Picking the right strategy for your business and staying on track is one of the most conducive elements of success. This chapter reveals our “secret sauce” to strategy!

Being able to get the numbers you need is not the same as understanding them. In, The Coach Always Knows the Score, we cover important financial metrics that owners should not only be aware of but should actively understand what they are and what they mean.

All too often we see team members struggle to accomplish long-term goals because their attention is being directed towards fighting daily innocuous fires. This chapter gives you the tools you need to plan and execute the long-term goals that will lead to the growth of your business.

Up to this point, we have been focusing on the processes that cultivate success within a business. But sooner or later, the desire for growth must shift from inside processes to outside sales. This chapter walks you through sales and marketing and gives you insight on how to best interact with your market according to your values.

Shawn Milliken of Roofing by Curry joins us to talk about sales and sales management. Getting the most from your team is as much an art as it is a science, and Shawn shares both perspectives with us.

This week we are joined by Patrick Wright and Keith Mercier of CBiz Insurance. They provide a strategic approach to managing risk that can benefit small businesses of any size.

Small businesses and large ones often struggle with basic business systems and processes. The playbook is our answer to the old SOP manual. It doesn’t have to be hard to put together, but more important, it is an essential part of creating a predictable and repeatable experience for customers.