Joey Brannon, CPA

Joey started Axiom in 2005 with a vision to help small, family owned businesses achieve their goals. Many business owners lose sight of the dreams they had on day one, and reconnecting them with that vision is the first part of the process. A small business owner at heart, Joey understands the struggles, frustrations, joy and accomplishment that come from running a company focused on serving others.

With over 20 years of small business experience Joey brings both financial discipline and creative strategic thinking together in one process. At the outset he helps companies build practical strategic plans for growth. And then, he engages with the leadership team to execute those plans. Along the way he coaches business owners and their direct reports through tough decisions and setbacks. And he celebrates the wins and accomplishments with the team.

Clients cover a range of industries and geographic markets. Over 80% of Axiom's clients have a second or third generation involved in the business. Joey works with these families to extend the reach of their mission and legacy. This often involves helping parents determine when the next generation is ready to take over, but also entails helping parents let go of the reigns and pass the baton without sacrificing the culture they've worked so hard to build.

Joey is a Florida native and has been married to Josie since 2000. They have three children: Andrew, Lance and Anelise. Both are actively involved in their church, Cornerstone of Lakewood Ranch, and in the surrounding community. Joey currently serves on the boards for The Manatee County Family YMCA, Parenting Matters, Realize Bradenton and Marriage and Family Works. Past board service includes The Lakewood Ranch Business Alliance, The Early Learning Coalition, and The Family Partnership Center.

Carrie Luster

Carrie is the backbone of Axiom. As firm administrator she handles all back office functions. As executive assistant she coordinates client communications and runs all of Axiom's client dashboarding services. As an expert in office technology and communication systems she helps new clients and their team members integrate with all of Axiom's services and platforms. From on-boarding to weekly check-ins Carrie is intimately involved with every client relationship. She sets the standard for customer service at Axiom, and receives regular praise from them for her attention to detail and follow through.

Devin Dash

Devin joined Axiom because he believes in the redemptive impact small businesses can have on their communities. With a background in business and marketing he brings a deep relational skill set to Axiom. A natural coach, Devin works with teams to build and execute strategic plans, while preserving and strengthening the relationships that make business success possible over the course of years and decades.

Devin is certified in the REACH Ecosystem, a rich set of tools, disciplines and practices that enable Axiom to assist businesses with assessments of organizational engagement through company-wide REACH Culture Surveys, individual REACH Profiles, and powerful REACH 360 Reviews for leaders and CEO’s. Then Devin works with individual team members and business leaders to assess the results of their REACH Training Needs Analysis to select and work through the resources in our training library to further develop individuals and the team as a whole.

As a native of Sarasota, Florida, Devin has deep roots in the local area and a heart for community development. While completing his studies at The University of South Florida, Devin lead youth outreach in Lakewood Ranch and the surrounding area. He and his wife, Faith, were married in 2014 and have two beautiful children, Zoë and little brother Joel. 

Cameron Earhart

Cameron joined Axiom because he believes small businesses have the greatest opportunity to make a difference in their communities. Previously, Cameron served as Vice President of Sales for a successful start-up software company. Afterwards, he helped other companies develop sales operations and best practices. Most recently, Cameron worked with the National Christian Foundation of Tampa Bay, consulting with local business owners on how to use their businesses for greater Kingdom and community impact. Cameron is passionate about sales and effective leadership and works with teams to build and execute strategic plans, while preserving and strengthening the relationships that make business success possible over the course of years and decades.

Cameron resides in Tampa Bay with his wife, Chalee, where he serves as a deacon at Creekside Church. Both are heavily involved in their church and other community ministries. Cameron is a graduate of the University of South Florida and attended Southeastern Baptist Theological Seminary. He is a current board member of S.A.F.E. in Tampa Bay.

Geena Kading

Geena joined Axiom through an internship program, but at the end we couldn’t let her go. She brings a keen awareness of business practices and personal dynamics to our work with leadership teams. In her work at Axiom Geena helps teams with scorecard metrics, trend analysis and adopting the tools and frameworks necessary to build a rhythm of execution and accountability. She is also an incredibly quick study and runs market analysis and research projects for a variety of industry clients and Strategic Assessments.

Geena is also an accomplished athlete and competitive olympic weightlifter. She is completing her studies at Lindenwood University in Business Administration and Sports Management. She is originally from Tucson, AZ.

What we believe

We aspire to four values that we hope define our culture and the experience of working with us. If you ever experience something different you have our permission to call us out, and we sincerely mean that. We are not perfect. We fall short. We will disappoint you. But our heart is to live out these values 24 x 7 and we believe that over time they will result in all of us getting better together.

Care: We love those we serve.

Truth: We speak the truth, even when it is hard to say and hard to hear.

Diligence: We bring the right amount of work to the task.

Learning: We are humble and seek to understand more each day.

Why we do it

Mission statements are funny things. Some make all the difference and some make none. We hope ours accomplishes the former.

Our mission is to walk alongside small companies as they learn the art and science of growth through strategic planning, execution and coaching so they can be what God has called business to be in the marketplace.

This obviously means that our spiritual beliefs intersect with our understanding of business, leadership, finances and much more. In fact, everything we touch is affected by what we believe. And by being honest and open about it we hope to engage others and share with them why we do what we do.

We sincerely believe that small business when done right has the capacity to change the world in incredible ways. More than any church, government institution, non-profit or social services organization…small business has a reach and influence that is unparalleled. Growth of your business should be about more than growing your profits. It should be about the growth of your mission. And a worthy mission is something we should all pursue.